BRTProgram.org

Search engines perceive link popularity as one of the most essential factors in their ranking algorithms. Your perfectly optimized website still could not make up for not so competitive link popularity in terms of targeted keywords for optimization. If you leave the link popularity unattended, your site will barely get a chance to compete for top rankings.

For search engine algorithms, SEOP.com considers the following factors as important when assessing the strength and power of a link:

- The actual text which is linked

- The link popularity of the site linking to your site. Since link popularity is inherited in some ways, the links that have higher authority in the search engine is way more powerful.

- Page rank of the page which your link can be found

- Relevance to the industry of your affiliate marketers, or those trying to promote your products and services

By popularity and authority, it implies the major role internal linking structure and website architecture play. SEOP.com believes that the navigational hierarchy can help a lot in passing link gain within your website. When the pages are located too far down the website tree, it won’t attract enough attention to ensure high rankings.

The website linking structure of your website can be optimized through creating a rich web of interlinking within it. SEOP.com will see to it that links to related articles, related searches and related products are all included. Doing this means that the anchor text should be optimal and visible enough for the user and the search engine to see.

When your website has a squeaky clean navigation structure, SEOP.com will guarantee to enhance user experience and other features such as increasing of the click through rate by placing mini sub navigation as shortcuts. Also, SEOP.com could greatly improve the internal linking between all related pages which in turn will promote the other pages containing similar theme and topic.